Reactions to Immersive Virtual Reality Experiences Across Generations X, Y, and Z

Zbigniew Bohdanowicz, Jarosław Kowalski, Daniel Cnotkowski, Paweł Kobyliński, Cezary Biele

2020 ACHI 2020 : The Thirteenth International Conference on Advances in Computer-Human Interactions / Jaime Lloret Mauri, Diana Saplacan, Klaudia Çarçani, Prima Oky Dicky Ardiansyah, Simona Vasilache; Valencia : IARIA, s. 221-228

International Conference on Advances in Computer-Human Interactions ACHI 2020, Valencia, 2020-11-21 - 2020-11-25

Immersive Virtual Reality (IVR) may potentially effect considerable lifestyle changes in societies, comparable to those seen with the spread of smartphones. Questions arise as to the significance of IVR, and how people will respond to this type of innovation. The article presents the results of a qualitative study which assesses the reactions of adults from Generations X, Y and Z to IVR. 18 people aged 20-55 took part in the study; seven IVR applications were used. The study assessed participants' reactions, level of presence, affective response and susceptibility to cybersickness. The development potential of IVR was also considered. It was assumed that older generations would be less present in the IVR and their subjective assessment of satisfaction would be lower. The results of the study confirmed the hypothesis that, as people age, their level of presence in IVR decreases, but surprisingly, it emerged that satisfaction with being in IVR increases along with the age of the participants.