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Do customers really matter? Effect of customer orientation on innovativeness Evidence from the hotel industry in Poland

Marcin Olszewski, Barbara Kowalczyk, Łukasz Widła - Domaradzki

2019 W: Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. Innovation and Technology Horizons / Thorsten Merkle, Vanessa Ratten, Kayhan Tajeddini; London: Routledge, s. 1-29

https://www.routledge.com/Tourism-Hospitality-and-Digital-Transformation-Strategic-Management-Aspects/Tajeddini-Ratten-Merkle/p/book/9780367150006