{"id":24403,"date":"2021-07-02T12:42:13","date_gmt":"2021-07-02T10:42:13","guid":{"rendered":"https:\/\/opi.org.pl\/?post_type=opi_publication&#038;p=24403"},"modified":"2021-07-22T09:55:29","modified_gmt":"2021-07-22T07:55:29","slug":"should-advertisers-avoid-controversial-tv-content-female-viewer-loyalty-and-purchase-intent-in-the-context-of-targeted-sponsorship-vignettes","status":"publish","type":"opi_publication","link":"https:\/\/opi.org.pl\/en\/opi_publication\/should-advertisers-avoid-controversial-tv-content-female-viewer-loyalty-and-purchase-intent-in-the-context-of-targeted-sponsorship-vignettes\/","title":{"rendered":"Should Advertisers Avoid Controversial TV Content? Female Viewer Loyalty and Purchase Intent in the Context of Targeted Sponsorship Vignettes"},"content":{"rendered":"<p class=\"opi-publication-authors\">Grzegorz Banerski, Cezary Biele, Marcin Awdziej, Adam Kaczy\u0144ski, Sylwester Molenda<\/p><p class=\"opi-publication-where\"><span class=\"year\">2021<\/span> Central European Management Journal, T. 29, z. 2, s. 2-32<\/p><p class=\"opi-publication-url\"><a href=\"http:\/\/dx.doi.org\/10.7206\/cemj.2658-0845.44\" aria-label=\"Should Advertisers Avoid Controversial TV Content? Female Viewer Loyalty and Purchase Intent in the Context of Targeted Sponsorship Vignettes\" target=\"_blank\">http:\/\/dx.doi.org\/10.7206\/cemj.2658-0845.44<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Grzegorz Banerski, Cezary Biele, Marcin Awdziej, Adam Kaczy\u0144ski, Sylwester Molenda2021 Central European Management Journal, T. 29, z. 2, s. 2-32http:\/\/dx.doi.org\/10.7206\/cemj.2658-0845.44<\/p>\n","protected":false},"template":"","meta":{"_links_to":"","_links_to_target":""},"class_list":["post-24403","opi_publication","type-opi_publication","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/opi.org.pl\/en\/wp-json\/wp\/v2\/opi_publication\/24403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opi.org.pl\/en\/wp-json\/wp\/v2\/opi_publication"}],"about":[{"href":"https:\/\/opi.org.pl\/en\/wp-json\/wp\/v2\/types\/opi_publication"}],"wp:attachment":[{"href":"https:\/\/opi.org.pl\/en\/wp-json\/wp\/v2\/media?parent=24403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}